Our story
Building impactful brand partnerships in Vietnam.
ALL ASIA CONNECT is your dedicated, boutique market expansion partner in Vietnam. We meticulously select and propel only the most compelling global brands to Vietnam's dynamic and discerning middle class. Our mission isn't about presence, it's about building profitable, impactful businesses from the ground up, delivered with an acute eye on efficiency.
"For three decades in the corporate world, I saw a consistent problem: the traditional market-entry model was slow, burdened by corporate overhead, and failed to connect authentically with Vietnam's young, digitally-native consumers. That's why I left my senior roles at global powerhouses like L'Oréal and Diageo in 2018 to launch All Asia Connect."
The founder's vision
From corporate powerhouses to market pioneer
We are a boutique market expansion partner dedicated to one mission: transforming quality, innovative global brands into profitable, high-impact businesses in Vietnam, with the speed, agility and efficiency only an owner-led team can deliver.
On the ground, every week
Owner-led means we're out there ourselves, sampling, launching stores and meeting the families who use our brands.
Impact & value
We are relentless in our focus on quality brands. Two core principles guide everything we do.
Cut through corporate bureaucracy
We stay focused on delivering fast results. The traditional approach meant massive corporate structures, cookie-cutter strategies and high overheads, slow, detached market entry that failed to connect authentically with the young, digitally-native Vietnamese consumers driving the country's economic boom.
Ethical partnerships for lasting success
We aim to be the most trusted and effective partner for brands that are serious about sustained success in this dynamic market. Your success is our success.
What makes us different
Authentic partnerships
We collaborate directly with trusted brands and verified suppliers.
Customer-first philosophy
Our focus is on creating smooth, reliable shopping experiences for everyone.
Local insight, global standards
Combining deep market understanding with world-class quality and service.
Our brands
Rascals
Award-winning diapers & pants with 12-hour leak protection and 0% nasties.
Shop Rascals Salon-Quality HaircareMONDAY Haircare
The pink bottle loved by millions on TikTok. Sulfate-free, cruelty-free.
Shop MONDAY Organic Children's SnacksLittle Blossom
Organic brown rice puffs, 100% natural, no added sugar or salt, Halal certified.
Shop Little BlossomCông Ty TNHH All Asia Connect · Tầng 6, Tòa nhà Me Linh Point, Số 2 Ngô Đức Kế, Phường Sài Gòn, TP. Hồ Chí Minh · MST 0313717074 (25/03/2016)
Based in the heart of Saigon
Our headquarters are at Me Linh Point Tower in Ho Chi Minh City. While our team is out serving partners and families across Vietnam, we’re always just a message away. Reach out to us via Zalo, WhatsApp, or phone - we’d love to connect.
Head office
Level 6, Me Linh Point Building2 Ngo Duc Ke Street, Ben Nghe Ward
District 1, Ho Chi Minh City 70000
Vietnam